The product is also required to explain how user data will be used for advertising. The regulation sets strict protection standards for personal data security and privacy, and determines how to legitimately apply new technologies and business innovations in gaining personal data.Īccording to this regulation, internet products must explicitly ask for user consent before using the user’s data. Put another way, as long as its products or services are sold in the EU, the company must comply with the regulation. The regulation applies to any company involved in preserving and handling the personal data of EU citizens, regardless of where the company is located. This will have a significant impact on global internet companies operating in Europe. The EU General Data Protection Regulation (GDPR) will be enforced on May 25. Tencent has refuted rumors that the statement may be related to the EU’s pending implementation of one of the most stringent data privacy regulations to date. Just a few hours ago, QQ International (QQi) users received a push notification saying “QQ is sorry to announce that for operation needs from, QQi will no longer be available in Europe”. SEE ALSO: First Tencent Autonomous Vehicle is Spotted on Public Roads On the evening of April 13, Tencent issued a statement saying that the international version of QQ, a popular messaging app, will remain online in Europe to provide services to users in the region.
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